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Google News: Cóndor premia al concejal de Deportes
[El Almería] - Los cuatro niños galardonados son Rubén García, Aina López-Gay, Carmen Sánchez y Andrea Morales. El Club de Montañismo Cóndor entregó esta semana al concejal de Deportes de Almería, Juan José Alonso, una de sus Menciones 2011, los galardones que otorga
Google News: ASU study finds disgusting ads get strongest reaction
[KTAR.com] - "It's more powerful than fear," says professor Andrea Morales. "Fear just paralyzes you, and you don't react. Disgust leads to this avoidance reaction. You want to pull away when you are disgusted, but you are also certain of what you need to do to
Gross ads disgust consumers into action
www.usatoday.com
[USA TODAY] - "If you really want to get people to act, disgust is much more powerful than fear," says Andrea Morales, an associate marketing professor at Arizona State University who oversaw the study to be published in the June issue of the Journal of Marketing
Google News: Fear factor isn't enough: Ads have to gross you out to work best
[PressZoom (press release)] - “Fear creates uncertainty and insecurity over what to do, but disgust gives us a very strong impulse to avoid and distance ourselves from the item or situation as quickly as possible,” explains Andrea Morales, WP Carey School of Business marketing
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