(1 - 10 from 10
)
Colleges May Have Fumbled the Mascot Rebrand
www.ama.org
Rich Whipkey, principal at Waybetter Marketing, a higher-education enrollment management company, says schools in transition need to have an empathy component to the marketing of a new mascot, name or imagery. “You don’t want to be the Washington Redskins,” Whipkey …
Your Higher Education Marketing Newsletter… June 2019
bobjohnsonconsulting.com
Rich Whipkey at Waybetter Marketing has written an insightful article that reminded me of something Brian Niles repeated often over the years ...
sorted by relevance / date