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"There was never a 'golden age'": Optimizing the enrollment cycle
www.aacrao.org
“If you're thinking it or wondering about it, someone else is as well, so ask away!,” said Rich Whipkey, Founder & Principal of Waybetter ...
Colleges May Have Fumbled the Mascot Rebrand
www.ama.org
Rich Whipkey, principal at Waybetter Marketing, a higher-education enrollment management company, says schools in transition need to have an empathy component to the marketing of a new mascot, name or imagery. “You don’t want to be the Washington Redskins,” Whipkey …
Community Moving Forward After Tragic Shooting At Mall In Columbia –...
baltimore.cbslocal.com
It's been almost two months since the tragic shooting at the Mall in Columbia. Residents in the area say they will always remember the victims, but they have...
Colleges deploy marketing pizazz to woo students | Pittsburgh Post ...
www.post-gazette.com
Rich Whipkey, a principal at Waybetter, said that as students click through a school's site, seconds can be the difference between making them ...
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