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Flavor fusion gives candy favorites a boost | Drug Store News
drugstorenews.com
Wrigley's chief marketing officer Martin Schlatter said the new brand testing went well with teens, who are “constantly seeking opportunities to experience ... › news › flavor-fusion-gives-ca...
Dentists smile on sugarless gums' impact - USATODAY.com
usatoday30.usatoday.com
"What consumers want from a chewing gum isn't just flavor or fresh breath," says Martin Schlatter, Wrigley's marketing chief. "They also want ...
Wrigley Sells Advergaming Site Candystand | AdAge
adage.com
Wm. Wrigley Jr. Co. is selling its successful advergaming website Candystand.com to Funtank, a nascent branded gaming and entertainment publisher.
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