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General Electric’s New CMO Linda Boff on Marketing a “Digital...

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GE named Linda Boff chief marketing officer as the industrial conglomerate experiments with new digital media platforms.

Linda Boff Is GE's New CMO - Worldnews.com

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GE just named Linda Boff its new chief marketing officer. The move comes three weeks after former GE CMO Beth Comstock was promoted to vice chair of business...

Jesse Williams, Deray Mckesson, Wendy Clark, and Linda Boff Revealed...

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Williams, GE CMO Linda Boff, Pod Save the People host and ...

Linda Boff Named GE CMO | AdAge

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Linda Boff has been named the new chief marketing officer of GE.

Dunkin’ Brands adds Linda Boff to board of directors | Nation's...

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Company taps CMO of GE as it focuses on marketing

GE's Linda Boff: From Young Entrepreneur to Global Marketing Leader

www.forbes.com

An interview with the CMO on how she views her responsibilities as both practitioner and strategist.

CDO Club Recognizes GE CMO Linda Boff for Her Leadership in...

www.prnewswire.com

NEW YORK, April 27, PRNewswire/ -- Linda Boff, CMO at GE, was today recognized as U.S. Chief Digital Officer of the Year by the ...

Chief Marketing Officers at Work - Josh Steimle - Google Books

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... the CMO role is now broader and more exciting than ever. 25 Linda Boff Chief Marketing Officer General Electric Linda Boff Chief Marketing Officers at Work 263.

Linda Boff | SpringerLink

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Linda Boff was recently named CMO at General Electric after serving as executive director of Global Digital Marketing since Previously, she served as...

Linda Boff – The Eight Mantras of Branding (FoST 2017) - YouTube

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http://www.fost.org Future of StoryTelling Summit Speaker: Linda Boff, CMO, GE Linda ...

Linda Boff — The Eight Mantras of Branding - Future of StoryTelling

futureofstorytelling.org

Linda Boff, CMO of GE, believes corporations need to be human in order to market themselves ...

Transition 2015: Linda Boff, in conversation with Noah Brier - YouTube

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General Electric CMO Linda Boff discusses how systems scale marketing with Percolate Co-Founder Noah Brier. To watch more Transition talks, visit: https://tr...

Chuck Hester interviews Linda Boff, CMO at GE (VIDEO) - CommPRO.biz

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Linda Boff, CMO at GE with advice for up and coming content marketers.

Simplifiers Interview: Linda Boff, CMO at GE - Siegel+Gale

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GE stand for and how does it deliver on that promise every day ...

Watch Henry Blodget and GE CMO Linda Boff talk about the digitization...

www.businessinsider.com.au

The future of industry is digital. GE and BI Studios have co-created Digital Industry Insider, dedicated to bringing you what you need to know about digital...

Newscred’s 50 Most Influential Content Marketers

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Cola Mary Renner Beech- CMO, Kate Spade Linda Boff- Executive Director, Global Brand Marketing, GE Michael Brenner- VP

GE CMO Linda Boff wins Digital Marketing Innovator of the Year Mashie

mashable.com

Marketing Officer Linda Boff as the winner of its coveted Individual ...

Charitybuzz: Enjoy Lunch with Linda Boff CMO of GE in New York City -...

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Bid to win lunch with Linda Boff, Chief Marketing Officer of GE at Sea Grill in New York City. Previously Linda was the Executive Director, Global ...

GE Names Linda Boff CMO: Why Snapchat, Instagram, Facebook And Even...

www.ibtimes.com

The age-old appliance/tech brand increasingly communicates via social media channels like Snapchat, Facebook and Yo. GE's new CMO, Linda Boff, spoke about it...

Listen to Ep. 24: Linda Boff, CMO of GE | Connections by Exact ...

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Stream the Connections by Exact Media episode, Ep. 24: Linda Boff, CMO of GE, free & on ...

GE names Linda Boff as new global CMO | M&M Global

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General Electric (GE) has made Linda Boff its new chief marketing officer, replacing predecessor Beth Comstock, who becomes the company's ...

Linda Boff Is GE’s New CMO

www.fastcompany.com

The move comes after former CMO Beth Comstock was recently bumped up to vice chair.

GE's new CMO Linda Boff: Trading appliances for apps

www.campaignlive.co.uk

Newly minted marketing chief describes the industry giant's transition

GE's new CMO Linda Boff: Trading appliances for apps | Campaign US

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Newly minted marketing chief describes the industry giant's transition. From Campaign US

Linda Boff Is GE's New CMO | DeviceDaily.com

www.devicedaily.com

marketing officer. The move comes three weeks after former GE CMO Beth Comstock was promoted to vice chair of business innovations. In her new role, Boff will

34: CMO Linda Boff markets GE as a digital industrial company - C ...

c-suitenetwork.com

worldwide. While certainly an established brand, it's a company in transition, ...

Linda Boff | Qutee

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The Qutee Linda Boff. Linda Boff, CMO of General Electric.

GE's CMO Linda Boff: Marketing leaders must be 'growth hunters'

www.marketingweek.com

Resilient growth hunters ready to grab the opportunities of the gig economy will be the marketing leaders of the future, according to GE's CMO.

GE’s Linda Boff Wins Adweek’s Grand Brand Genius Honor – Adweek

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Linda Boff, the CMO whose work has helped to transform GE’s public image over the past two years, has been named Adweek’s Grand Brand Genius for The...

Q&A With GE’s New CMO, Linda Boff - Chief Marketer

www.chiefmarketer.com

In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.