!["You can't work for GE and not think about ROI," said Linda Boff, exec director-global digital marketing and the boss of GE's ad efforts in all media. - Linda-boff-GE](http://www.yasni.info/show_image.php?name=Linda+Boff&ref=http%3A%2F%2Fgaia.adage.com%2Fimages%2Fbin%2Fimage%2Fphoto%2FLinda-boff-GE.jpg%253F1361563333&refurl=http%3A%2F%2Fadage.com%2Farticle%2Fspecial-report-digital-alist-2013%2Fad-age-digital-a-list-ge%2F239940%2F&width=33&height=50&showads=1&lc=en-us&lg=en&rg=us&rip=us ""You can't work for GE and not think about ROI," said Linda Boff, exec director-global digital marketing and the boss of GE's ad efforts in all media.")
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Linda Boff | News, Videos & Articles
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Linda Boff videos and latest news articles; GlobalNews.ca your source for the latest news on Linda Boff .
Guardian: What does virtual reality mean for advertising in 2016? | Media...
Marketing is fast becoming a test bed for the advances that can be made through virtual reality technology
General Electric’s New CMO Linda Boff on Marketing a “Digital...
www.wsj.com
GE named Linda Boff chief marketing officer as the industrial conglomerate experiments with new digital media platforms.
Vice Media to Expand Video Content - The New York Times
www.nytimes.com
“I think it's part of our evolution as content publishers,” said Linda Boff, the global director of marketing communications at General Electric.
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