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Slideshow: Shakeup among top bank brands
www.bizjournals.com
[Dallas Business Journal] - Leading edge organisations recognise the need to understand brand equity and brand value when making strategic decisions," said David Haigh, CEO of Brand Finance plc, in the report. On Brand Fiance's list, Wells Fargo's brand value dropped 19 percent
HSBC tops bank brand charts
www.warc.com
[Warc] - "With the on-going European sovereign debt crisis compounded by economic instability in Asia and political deadlock in America, it has been a very difficult time for banking brands around the world," David Haigh, the CEO of Brand Finance, said.
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