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Google News: CBS Looks To Centralize Social Media Interaction
[MediaPost Communications] - by David Goetzl, Yesterday, 11:20 PM CBS is trying to establish a social media locus for conversation and interaction related to its programming across all dayparts as networks look to establish second-screen applications.
Google News: CBS Inks Post-CEO Production Agreement With Moonves
[MediaPost Communications] - by David Goetzl, Yesterday, 10:42 PM CBS Corp. and CEO Leslie Moonves have an arrangement that could provide him with at least $18 million for a production business after his contract expires. Under the arrangement, CBS would also have to order three
Google News: Leaders & Bleeders: Weather Channel Sunny, CBS AM Cloudy
[MediaPost Communications] - by David Goetzl, Yesterday, 1:56 PM Network executives are working feverishly on their upfront presentations. Advertisers just want them to be short. On the flip side, advertisers are working feverishly on getting their budgets together for the
Google News: Kimmel Jabs Washington, Madison Avenue Next
[MediaPost Communications] - by David Goetzl, Yesterday, 4:46 PM Fresh off his skewering of official Washington, Jimmy Kimmel is set to mock Madison Avenue again in a couple of weeks. Even if NBC trots out all “The Voice” coaches or CBS hypes its NFL coverage with Tim Tebow and
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