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Google News: NBC Adds Another 'Voice,' Harbert Raises His On Dish Ad-Zapper
[MediaPost Communications] - by David Goetzl, 6 minutes ago With a dearth of hit shows, NBC is taking a gamble by doubling up on “The Voice” next season. The singing competition has been a huge success, but adding a fall edition could dilute its impact. For the season
Google News: Coke Likes Social Media, Still Moves To Beat Of TV
[MediaPost Communications] - by David Goetzl, Yesterday, 1:37 PM Joe Tripodi has been the CMO at an insurance company and a bank. Some pretty straight-arrow industries. Now, as Coca-Cola's chief marketer, he can sound like a guy wearing a hoodie and jeans even while meeting with
Google News: Nickelodeon Research Indicates Co-Viewing Opportunities
[MediaPost Communications] - by David Goetzl, Yesterday, 6:39 PM Across the globe, Nickelodeon research finds there is a “stronger sense of connectedness within the family,” with data showing that fathers are more heavily involved than before. Research covered 20 countries and
Google News: 'Girls' Is Surprisingly Male
[MediaPost Communications] - by David Goetzl, Yesterday, 4:17 PM Female viewers of HBO's “Girls” might be surprised to learn they are in the minority. Four episodes in, the audience for the freshman dramedy is 60% male. Using a gross audience metric, the show is averaging 2.7
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