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helping parents deck the malls, stores give kids a place to play
www.washingtonpost.com
But the aim goes beyond that, said Betsy Gelb, a marketing professor at the University of Houston. "They're also trying to create an obligation," ...
Another Wave of Patriotic Marketing
archive.nytimes.com
"I don't see people saying, `I'm looking for the flag-waving brand,' " said Betsy Gelb, professor of marketing at the Bauer College of Business at ...
UCO Press Release: UCO College of Business Faculty Member Receives...
www3.uco.edu
“I truly appreciate the contribution from my co-author professor Betsy Gelb, ...
UH Experts Available to Discuss Thanksgiving Day Shopping
uh.edu
Betsy Gelb, a Bauer College marketing professor, suggests that multi-channel marketing among retailers will continue to bring in revenue throughout the holiday ...
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