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Benefit laddering in brand positioning - The Economic Times
economictimes.indiatimes.com
The benefit laddering technique, which focuses on linkages between product attributes, their consequences and their ultimate consumer values, is very important...
Daily Research News Online no Sen Named Head of Ipsos...
www.mrweb.com
· Vidya Sen has been promoted to the role of Head of innovation and forecasting business Ipsos InnoQuest in India. Sen (pictured), who is based in …
Crocin is best-known fever-buster - The Economic Times
economictimes.indiatimes.com
Crocin continues to be top-of-mind with consumers when it comes to fighting fever, says a survey conducted by market research firm ORG-Marg.
Ipsos appoints Deepak Singh as Executive Director & Head of...
www.exchange4media.com
Prior to joining Ipsos India, Singh was Officer at Kantar Japan responsible for Non-Japanese global accounts.
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