News
McDonald's asks, TV with that? New channel on menu - The ...
www.dispatch.com
Sep 26, — The M channel is "a smart thing to do," said Valerie Folkes, a marketing professor at the University of Southern California's Marshall ... › food › mcdonald-s-asks-tv-with
Advertisers put obese people in the spotlight - USA Today
www.usatoday.com
Oct 4, — Why is it now acceptable to show obesity? "More of us are overweight, so it's a shared problem," says Valerie Folkes, marketing professor at ... › business › › o...
Advertisers Feast on Controversy - Los Angeles Times
www.latimes.com
Jul 28, — What's more, when advertisers latch on to timely but controversial issues, “they run the risk of alienating people,” said Valerie Folkes, ... › archives › la-xpm
Many happy returns - CBS News
www.cbsnews.com
Aug 6, — Marketing professor Valerie Folkes, at the University of Southern California, thinks it's a good idea if a store has a liberal return policy ... › news › many-happy-return...
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