News
Marketers eye smaller ethnic groups - USATODAY.com
usatoday30.usatoday.com
Ten years ago, advertisers targeted broad groups like Hispanics or Asians, experts say. But today's clients want to go deeper, beyond such broad descriptions,...
EARNING IT; For Cool Hunters, Tomorrow's Trend Is the Trophy - The...
www.nytimes.com
... track for former cool hunters. Tru Pettigrew, 30, started out surveying schoolyards for cool as research for Converse, the sneaker company.
Tru Pettigrew's Commencement Speech At Devry University Raleigh Nc
wn.com
DOWNTOWN RALEIGH North Carolina, REAL Things You MUST Know Before Moving To Raleigh North Carolina, 4K Walk - Raleigh, North Carolina - Downtown at Sunset, 7...
5 questions with Tru Pettigrew | The Wichita Eagle
www.kansas.com
Tru Pettigrew said he learned a lot about the millennial generation while working in the marketing world. Beginning in 2012, Pettigrew, 48, decided to put his knowledge and experience to the test ...
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