News
Google News: To tally Google ad boost, think long term
[Futurity: Research News] - Tat Chan, associate professor of marketing at the Olin Business School, and his colleagues have developed an empirical method that estimates the lifetime value of customers acquired from search advertising by using multiple data sources.
Customers Acquired Through Google Search Advertising More Valuable Than ...
www.infozine.com
[Kansas City infoZine] - The paper is written by Tat Chan, PhD, associate professor of marketing at Olin Business School, Ying Xie, PhD, associate professor of marketing, and doctoral student Chunhua Wu. They will share the Olin Award's $ prize for relevant and
Google News: Los clientes captados por Google son más valiosos de lo que se creía
[Tendencias Científicas] - El informe, explica una nota de prensa emitida al respecto por la Washington University de Saint Louis, ha sido escrito por Tat Chan y Xie Ying, ambos profesores asociados de márketing, y el estudiante de doctorado Chunhua Wu.
Customers acquired through Google search advertising more valuable than ...
news.wustl.edu
[Washington University in St. Louis News] - The paper is written by Tat Chan, PhD, associate professor of marketing at Olin Business School, Ying Xie, PhD, associate professor of marketing, and doctoral student Chunhua Wu. They will share the Olin Award's $ prize for relevant and
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