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Catalogers Aglow Over Valentine's Day Sales - Multichannel Merchant
multichannelmerchant.com
Valentine’s Day catalog sales for Las Vegas-based Ethel M Chocolates exceeded plan, says vice president of e-commerce Tari Staton, although she would not say by how much. The company mailed an undisclosed number of catalogs to customers and prospects in January, “and sales this season were way above last year,” she says.
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