Tülin Erdem and Brand - Free people check

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Social Marketing & Branding: How Helping Others May Help ...

turkishwin.com

Tülin Erdem, the Leonard N. Stern Professor of Business, a professor of marketing at the NYU Stern School of Business, the Chair of the ...

Keisha M. Cutright, Tülin Erdem, Gavan J. Fitzsimons & Ron Shachar,...

philpapers.org

Creating a Conceptual Model for Building Responsible Brands.Johanna Kujala, Katriina Penttila & Pekka Tuominen Electronic Journal ...

Tülin Erdem - Analysis Group

www.analysisgroup.com

Professor Erdem's research interests include advertising, brand management and equity, consumer choice, customer relationship management, decision making under...

The Information-Economics Perspective on Brand Equity by Tülin ...www.barnesandnoble.com › Books

www.barnesandnoble.com

Aug 31, · The Information-Economics Perspective on Brand Equity by Tülin Erdem, Joffre Swait Tülin Erdem. (0). Paperback. $

From Little's Law to Marketing Science: Essays in Honor of John ...books.google.co.jp › books

books.google.co.jp

Swait, Joffre and Tülin Erdem “Brand Effects on Choice and Choice Set Formation Under Uncertainty.” Marketing Science 26 (5):679–697.

Handbook of Marketing Decision Modelsbooks.google.co.jp › books

books.google.co.jp

Che, Hai, Tülin Erdem, and T. Sabri Öncü Consumer learning and evolution of consumer brand preferences. Quantitative Marketing and Economics 13 (3): ...

The Information-economics Perspective on Brand Equity ...books.google.com › books › about › The_Information_e...

books.google.de

Tülin Erdem, Joffre Swait. Now Publishers, Aug 31, Brand loyalty pages. 0 Reviews. The Information-Economics Perspective on Brand Equity focuses ...

Tülin Erdem - Home - ACM Digital Librarydl.acm.org › profile

dl.acm.org

brand choice buyer behavior choice models advertising advertising and price as signals of quality Bayesian learning brand equity brand preference brand ...

CiteSeerX — Brand and Quantity Choice Dynamics under Price Uncertainty

citeseerx.ist.psu.edu

Brand and Quantity Choice Dynamics under Price Uncertainty ... {Tülin Erdem and Susumu Imai and ... {Brand and Quantity Choice Dynamics under Price Uncertainty …

Tülin Erdem - ReplicationWiki

replication.uni-goettingen.de

Andrew Ching, Tülin Erdem, Michael Keane. The price consideration model of brand choice (JAE 2009). JEL codes: . Methods: Software:

Brand and Quantity Choice Dynamics Under Price Uncertainty |...

link.springer.com

We develop a model of household demand for frequently purchased consumer goods that are branded, storable and subject to stochastic price fluctuations. Our

A cross-category and cross-country analysis of umbrella branding ...yonsei.pure.elsevier.com › publications › a-cross-category-and-cross-count...

yonsei.pure.elsevier.com

A cross-category and cross-country analysis of umbrella branding for national and store brands. Tülin Erdem, Sue Ryung Chang.

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Tülin Erdem and Brand Free People Check