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The Price of Going for the Gold - The New York Times
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"The main culprit has been a faulty understanding of customer needs," says Susumu Ogawa of Kobe University in Japan and Frank T. Piller of the TUM
Susumu Ogawa | Revolvy
www.revolvy.com
Susumu Ogawa (born 1964) is a Professor of Innovation and Marketing, Graduate School of Business Administration, Kobe University , Japan. He was a student of Eric von ...
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