Test of loyalty - Financial Reviewwww.afr.com › companies
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BY STEPHANIE COYLES AND TIMOTHY GOKEY. May 2, — am. Share. There are many types of customers, and companies that know the difference ...
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Stephanie Coyles, Timothy C. Gokey. Customer retention is not enough. ? The McKinsey Quarterly, Number 2; David C. Court, Mark G. Leiter, Mark A. Loch ...
Von CRM zu CMR: lassen Sie den Kunden die Beziehung bestimmen ;...
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6 Stephanie Coyles und Timothy C. Gokey, »Customer Retention Is Not Enough«, The McKinsey Quarterly.com, 2002, Nummer 2, S Ebd. 8 Ebd. 9 Ebd., ...
Managing Customer Experience and Relationships: A Strategic ...books.google.co.uk › books
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For the survey of U.S. households, see Stephanie Coyles and Timothy C. Gokey, “Customer Retention Is Not Enough,” Journal of Consumer Marketing 22, no.
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McKinsey Quarterly published an article by Stephanie Coyles and Timothy C. Gokey that was fittingly entitled 'Customer Retention is Not Enough'. The authors ...
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ﻧﻬﺎ ﻧﺘﻴﺠﻪ ﮔﺮﻓﺘﻨﺪ ﻛﻪ ﺗﻐﻴﻴﺮ رﻓﺘﺎري در ﺧﺮﻳﺪ در ﻫﺮ ﺻﻨﻌﺖ واﺑﺴﺘﻪ ﺑﻪ ﻓﺎﻛﺘﻮر ﻫﺎي ﺳﺎزﻧﺪه آن ﺻﻨﻌﺖ ﻧﻴﺰ ﻣﻲ ﺑﺎﺷﺪ. ﺑﻪ . ﻋﺒﺎرﺗﻲ ﻫﻴﭽﮕﺎه ﻳﻚ اﺳﺘﺮاﺗﮋي ﺗﻨﻬﺎ اﺳﺘﺮاﺗﮋي ﺑﺮﻧﺪه ﻧﻴﺴﺖ . 1 Stephanie Coyles. 2 Tim Gokey.
Rethinking customer loyalty. (Merchandising). - Free Online ...www.thefreelibrary.com › Business › MMR › November 26, 2001
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... and CRM initiatives and infrastructure, loyalty remains an elusive goal in almost every industry," say report authors Tim Gokey and Stephanie Coyles. The two ...
Journal of Consumer Marketing | Emerald Insightwww.emerald.com › insight › publication › issn › vol › iss
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Stephanie Coyles, Timothy C. Gokey. Every company knows that it costs far less to hold on to a customer than to acquire a new one. That is why customer ...
Ergo » Store employees are best “brand advocates” | Retail Shop...
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Stephanie Coyles and Timothy Gokey sum it up in an article for the “McKinsey Quarterly” business magazine: “Some category of customers stay ...
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Additional Reading ******************** "Customer Retention is not Enough," by Stephanie Coyles and Timothy C Gokey. The McKinsey ...
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according to Stephanie Coyles and Timothy C. Gokey, who wrote an excellent article in a recent issue of The McKinsey Quarterly (
Stephanie Coyles and Timothy C. Gokey - MBA Depot
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September 8, Differentiating and measuring degrees of loyalty is an evolving craft. Companies first tried to measure and manage their customers'...
Monday Morning Marketing Memo # Understanding ...
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according to Stephanie Coyles and Timothy C. Gokey, who wrote an excellent article in a recent issue of The McKinsey Quarterly (2002 Number 2). These
Customer loyalty - Spoonylife - science - SEO - référencement...
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Customer retention is not enough. Stephanie Coyles, Timothy C. Gokey. Journal
of Consumer Marketing, In this paper they present the results of a survey
carried out in on a representative sample of people in
Alan Mitchell: Why all loyalty schemes were not created equal ...www.marketingweek.com › alan-mitchell-why-all-loyalty-schemes-we...
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There are what McKinsey researchers Stephanie Coyles and Timothy Gokey call deliberatives who rationally re-choose their current provider ...
Chapter 22: Will Wall Street Care? | Why CRM Doesnt Work: How to Win...
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Stephanie Coyles and Timothy C. Gokey, “Customer Retention Is Not Enough,” The McKinsey Quarterly.com, 2002, Number 2, p. 1. Ibid. Ibid. Ibid., pp. 2, 5.
Gale Academic OneFile - Document - Customer retention is not enough:...
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Citation metadata. Authors: Stephanie Coyles and Timothy C. Gokey. Date: Spring From: The McKinsey Quarterly. Publisher: McKinsey & Company, Inc.
Le client, la loyauté et la rentabilité - Spoonylife - science - SEO...
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Coup de chance, Stephanie Coyles et Timothy Gokey (de chez McKinsey) ont écrit : Customer retention is not enough. Stephanie Coyles ...
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Stephanie Coyles and Timothy Gokey sum it up in an article for the "McKinsey Quarterly" business magazine: "Some category of customers stay loyal for years ...
Пока они не ушли (The McKinsey Quarterly)
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Автор(ы): Timothy Gokey, Stephanie Coyles, The McKinsey Quarterly Стефани Койлз (Stephanie Coyles) — партнер McKinsey, Торонто ...
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