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New mantra for brands: change lives
www.hindustantimes.com
[Hindustan Times] - Abraham Koshy, professor of marketing, Indian Institute of Management, Ahmedabad, showed how a truck enhanced a three-wheel van driver's social status. "Tata Ace changed lives, making the three-wheeler driver a truck driver - thereby raising his
Abraham Koshy: Latest News & Videos, Photos about Abraham Koshy |...
economictimes.indiatimes.com
Abraham Koshy Latest Breaking News, Pictures, Videos, and Special Reports from The Economic Times. Abraham Koshy Blogs, Comments and Archive News on...
Abraham Koshy professor of marketing: Latest News & Videos, Photos...
economictimes.indiatimes.com
Abraham Koshy professor of marketing Latest Breaking News, Pictures, Videos, and Special Reports from The Economic Times. Abraham Koshy professor of marketing...
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