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Twitter and Pepsi to Team Up to Produce Pop-Up Concerts That Will Be Webcast ...

www.mxdwn.com
[mxdwn.com] - Shiv Singh, the global head of digital for PepsiCo beverages, says the campaign “further reinforces Pepsi's position as being a curator, sponsor, creator, supporter, and participant in pop culture and music, specifically.” This deal with Twitter will

Google News: Pepsi y Twitter firmaron un acuerdo de un año de duración

[adlatina.com] - Shiv Singh, jefe global de digital de PepsiCo Beverages, dice que los conciertos serán “espontáneos”. Declinó comentar sobre qué artistas serán convocados. La marca también trabajará con Twitter para determinar los tópicos de moda relacionados con la

Google News: Twitterrel zenél a Pepsi

[Média Infó] - Shiv Singh, a Pepsi digitális marketing guruja a spontaneitást emelte ki, mint vezérelvet, az előadók kilétéről viszont megközelítőleg sem nyilatkozott. Az üdítőmárka oldaláról ingyen letölthető zenék szintén részét képezik a megállapodásnak

Pepsi and Twitter Announce Partnership on Ad Campaign

mediadecoder.blogs.nytimes.com
[New York Times (blog)] - “This is all about living life to the fullest,” said Shiv Singh, the global head of digital for PepsiCo Beverages. The three-part Pepsi campaign will focus on sharing music through Twitter. Joel Lunenfeld, the vice president for global brand strategy
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