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Publications

EconPapers: Reviewing the Concept of Brand Equity and Evaluating...

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By Sanaz Farjam and Xu Hongyi; Abstract: The purpose of this paper is to explore the concept of brand equity and discuss its different perspectives, we try to

EconPapers: Revising Students’ Decision-making Process

econpapers.repec.org

By Sanaz Farjam and Xu Hongyi; Abstract: One of the major concerns of marketing researchers is to analyze customerâ€™s decision-making process. Given the

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Sanaz Farjam | LinkedIn

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