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'Shock' tactics bearing fruit
www.brisbanetimes.com.au
[Brisbane Times] - ''It's no secret that sales have continued to decline,'' Victoria Bitter general manager Richard Oppy says. ''And we've done extensive research into reasons for people leaving the brand. Our passionate drinkers have told us we've stuffed around with
Google News: Crown Lager now on tap
[Australian Hospitality Magazine] - Crown Lager is now available on tap at selected bars across the country, in what group marketing manager Richard Oppy describes as an exciting step for the brand. In a statement issued by Crown, the beer brand explains that its product can now be
CUB confirms Richard Oppy in top marketing job - AdNews
www.adnews.com.au
Oppy, who has been in the top marketing role as interim marketing director since last year, has taken on the role permanently.
VB defends their 'raise a glass' campaign - ABC Mid West WA -...
www.abc.net.au
The General Manager of Victoria Bitter says that the brand's 'raise a glass campaign' is not about promoting the sale or consumption of alcohol on Anzac Day.
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