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Customer satisfaction lies somewhere between pleasure and pain
phys.org
Murray and co-authors Remi Trudel of Boston University and June Cotte from the University of Western Ontario found that when it comes to our basic consumer
"Does Being Ethical Pay"?
www.business.nova.edu
To ascertain the answers to these important questions, a business school marketing professor and faculty fellow, June Cotte, and doctoral student, Remi Trudel, ...
Resources - Bottom Billions Bottom Line - Seattle Pacific University
spu.edu
Remi Trudel and June Cotte, “Does It Pay to Be Good? Sloan Management Review, Winter, Books. A Splendid Exchange: How Trade Shaped the World,
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