News
The docu-drama in retail stores
www.livemint.com
[Livemint] - “There is a section of the population that is making documentaries and is interested in watching them,” says Shikha Singhi, head, film content acquisition, at Junglee Home Video. “We have in-house advertising, so we are able to promote the films. The
Consumption's next hotspot? 'Middle India'
www.dnaindia.com
[Daily News & Analysis] - “There are two major reasons for that – a rapid population growth and the trickle-down effect of rural areas,” said Abheek Singhi from Boston Consulting Group. That is to say, part of the benefits of government schemes such as MNREGA are getting passed
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