News
Netflix is the new black
nypost.com
Less than a year after it started offering original programming, Netflix showed Hollywood its muscle last week by nabbing six Golden Globe nominations — more...
Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative
www.dmnews.com
The Wharton Customer Analytics Initiative matches global companies with untapped customer data to the academic world’s top analytics researchers.
Peter Fader Presentation - IBM
www-950.ibm.com
How Can Customer Centricity Be Profitable? Professor Peter Fader. The Wharton School, University of Pennsylvania. Co-director, Wharton Customer Analytics ...
What Data Mining Can and Can't Do
www.cioinsight.com
Peter Fader, Wharton's quantitative marketing wizard, has a message for CIOs: Stop collecting so much customer data, and stop misusing data mining.
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