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Guardian: Obituary: Peter Doyle | Education | The Guardian
Obituary: High-flying marketing academic, guru, and Guardian columnist.
Peter Doyle - Telegraph
www.telegraph.co.uk
Professor of marketing who guided the field's leading scholars and companies such as Tesco, Shell and IBM
Professor Peter Doyle | The Independent
www.independent.co.uk
Peter Doyle, marketing scholar: born Widnes, Cheshire 23 June 1943; Senior Research Fellow, London Business School , Lecturer in Marketing ;...
Peter Doyle's Theory
brainmass.com
Explain Peter Doyle's theory that marketing will not mature as a profession until it can demonstrate the impact of marketing on shareholder value. Be sure to...
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