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Исследование General Electric: делиться, делиться и еще раз делиться
mmr.ua
[Marketing Media Review] - Как отмечает директор General Electric по глобальному цифровому маркетингу Пол Маркум (Paul Marcum), естественное распределение контента в социальных сетях имеет одно очевидное преимущество - это инструмент бесплатен. Но, наряду с этим
Google News: Mobile Mammogram Clinic To Tour Rural Wyoming
[KOWB] - GE spokesman Paul Marcum says the cost of the mammogram will depend on each woman's medical insurance coverage. He says GE is working on a program to help uninsured women get the screening. Marcum says Wyoming ranks low among states for breast cancer
General Electric to start Mammovan
www.laramieboomerang.com
[Laramie Boomerang] - We are hopeful that we can get the booking mechanism in place about four weeks in advance of the van's arrival so the schedule will be set in early March,” Paul Marcum, director of global digital marketing and programming for GE, said.
Google News: GE Study Proves Consumers Respond More to Shared Content
[AdAge.com] - Obviously shared media has the advantage of being "free inventory," said Paul Marcum, director of global digital marketing and programming at GE. But he was also interested in knowing whether it actually has more impact on consumers than paid media.
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