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The Outlier - IFC
www.ifc.org
Growing up in Morocco, Niama El Bassunie observed the many highs and lows her parents experienced as they ran the business they started 45 years ago—an enterprise she was always expected to join.
e-Conomy Africa International Finance Corporation
www.ifc.org
Talking Tech: Niama El Bassunie, WaystoCap. Like the winding highways that connect the five African countries in which WaystoCap operates, Niama El Bassunie’s journey to becoming a tech entrepreneur took many twists. In “Africa Talks Tech,” she reveals how she navigated others’ expectations of her, learned how to tell her story to potential investors, and has nurtured WaystoCap as a ...
Moroccan start-up transforms cross-border trading for Africa’s...
www.almaktouminitiatives.org
Moroccan entrepreneur Niama El Bassunie quit her high-flying corporate career to launch a start-up that's transforming how Africa's small ...
The Growth Continent | zenith.me
magazine.zenith.me
Rather than the lucrative markets of Europe, it is the fast-growing markets of West Africa that beckon for tech entrepreneurs in Morocco.
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