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Would you get a tattoo for a discounted sandwich? - The Globe and Mail
www.theglobeandmail.com
Small business are learning that rewarding their customers can help them gather data on who buys what
Point taken - Winnipeg Free Press
www.winnipegfreepress.com
But if you scratch beneath the surface, rewards-card programs are not only intended to be rewarding for consumers, says Namita Bhatnagar, an assistant professor of marketing at the I.H. Asper School of Business at the ...
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