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Branding Ethiopia as an Appealing Tourist Destination

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Mulugeta Girma 1, 2, Manjit Singh 2 1Department of Marketing Management, Dire Dawa University, Dire Dawa, Ethiopia 2University School of Applied Management, Punjabi University, Patiala, India Email address: To cite this article Mulugeta Girma, Manjit Singh. Branding Ethiopia as an Appealing Tourist Destination.

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Belay Adissu, Mulugeta Girma. Vol 19 (2016) - Articles Destination Branding: Marketing Dire Dawa as an Appealing Tourist Destination Abstract PDF;

Last Bestreview | Free Trade | Intellectual Property

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Reviewed by Mulugeta Girma Lecturer, Dire Dawa University, department of marketing management PhD student at Punjabi university Patiala Central theme of the total book

PB | Tourism | Brand

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Destination Branding: Marketing Dire Dawa as an Appealing Tourist Destination Mulugeta Girma Belay Adissu Lecturer, Department of Marketing Management, Dire Dawa University, Dire Dawa, Ethiopia Abstract The purpose of study is to find Branding strategies to market Dire Dawa as an appealing tourist destination.

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Dr. Mulugeta Girma - Assistant Professor - Dire Dawa Univeristy | …

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About. My name is Mulugeta Girma Assistant professor of marketing and management at Dire Dawa university , I have experience of conducting research on the area of consumer behavior , consumer ...

Dr. Mulugeta Girma - Google Scholar Citationsscholar.google.com › citations

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MS Mulugeta Girma. American Journal of Marketing Research 5 (1), 1-9, Branding Ethiopia as an Appealing Tourist Destination.

Destination Branding: Marketing Dire Dawa as an Appealing Tourist...

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Destination Branding: Marketing Dire Dawa as an Appealing Tourist Destination

(PDF) Destination Branding: Marketing Dire Dawa as an Appealing...

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The purpose of study is to find Branding strategies to market Dire Dawa as an appealing tourist destination. Mixed approaches with 345 usable samples were used...

Investigation of Moringa Production and Marketing Potential in...

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The main purpose of the study was to Investigate Moringa production and Marketing potential in Eastern Part of Ethiopia especially in Dire Dawa City and Rural Administration Zone Mulugeta Girma. Abstract.

Vol 28 (2016) - IISTE

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Exploring the Missed Opportunity of Moringa Marketing in Dire Dawa City Administration: An Empirical Based Analysis: PDF: Mulugeta Girma :

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Mulugeta Girma (Ethiopia). Department of Marketing Management ,Dire Dawa University ,Dire Dawa ,Ethiopa. Dr. Meeravali Shaik (India). Dept of MBA Rise ...

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