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BMW 's 'Mini' Campaign Takes A Quirky Approach to New Brand - WSJ
www.wsj.com
Can you successfully launch a new automobile brand in the U.S. without national television? BMW's Mini division is about to try with a quirky campaign that...
Why BMW has been the making of Mini - Telegraph
www.telegraph.co.uk
BMW’s stewardship of the Mini brand has gone from strength to strength. Where
did it all go so right?
BMW India increases prices of its entire product range, including...
auto.economictimes.indiatimes.com
Currently, BMW India has 39 sales outlets in the Indian market. MINI India has established four exclusive outlets in Delhi, Mumbai, Bangalore and Hyde..
BMW's Mini Brand Recalls 86K Cars Over Power Steering Issue
www.nbcnews.com
Under pressure from U.S. safety regulators, BMW's Mini brand is recalling more than 86,000 cars because the power steering could fail.
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