News
PAT BOLLAND
www.sunnewsnetwork.ca
[Sun News Network] - They should have taken notes from Maple Leaf Food's boss, Michael McCain. His actions won him recognition as the top business newsmaker of by Canadian Press. In 2008, the crisis was listeriosis at a Maple Leaf Foods facility. Twenty people died
Google News: Craig McInnes: Before the crisis, XL Foods was brand X
[Vancouver Sun] - The invisible Nilssons have been contrasted to the high-profile response to a similar crisis by Michael McCain, the president and CEO of Maple Leaf Foods. McCain's public performance during the listeriosis outbreak in is held up by marketing
Google News: Canadian consumers need transparency
[Waterloo Record] - In 2008, recognizing no one was championing the food safety education agenda, and using media as a vehicle to communicate directly with the public, Michael McCain, CEO of Maple Leaf Foods, became the spokesperson of the listeria outbreak.
Gerry Ritz, XL Foods failed consumers badly
thechronicleherald.ca
[TheChronicleHerald.ca] - First were the earnest efforts by Maple Leaf Foods and its CEO, Michael McCain, to behave like responsible — and responsive — corporate citizens. Second was the disastrous leadership of Agriculture Minister Gerry Ritz who got caught cracking jokes
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