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Event Preview: Mary Rodgers on Social Listening | P2PI
p2pi.com
On March 13, Mary Rodgers, Cuisinart's director of marketing communications, will share how her company has successfully incorporated social listening into its core practices in a seminar titled "Driving Marketing Innovation Through Social Technology," at the Path to Purchase Summit (P2PSummit).
Strategic Theory, Goals, and Tactics: What Do They All Mean?
www.dmnews.com
Cuisinart's director of marketing communications explains the difference between the three and how they're all linked.
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