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Marketers On Programmatic; Martin Sorrell On Trader Monogamy |...
www.adexchanger.com
"We find programmatic buying an efficient use of our dollars to reach consumers who are already engaged with the concept, the brand and the products, (and) we are using it globally," said Estée Lauder marketing manager Marlene Moronta.
Programmatic? Estee Lauder, L'Oreal and Spark on when it makes sense...
www.portada-online.com
We asked some major marketers: "We find programmatic buying an efficient use of our dollars to reach consumers who are already engaged with the concept, the brand and the products, we are using it globally", says Marlene Moronta, Marketing Manager at the The Estée Lauder Companies in New York.
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