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Kraft pursues new approach to TV
www.warc.com
[Warc] - Lyle Schwartz, managing partner at GroupM, the media buying arm of WPP Group, argued set-top box data could offer enhanced solutions. "We don't have to use a shotgun approach to reach consumers," he said. "It can be more like a scalpel." Data sourced
Iowa fourth-grade teacher faces drug charges | TheGazette
www.thegazette.com
Bartelson has pleaded not guilty. The West Monona Community School District website lists Bartelson as a teacher at Central Elementary School. District Superintendent Lyle Schwartz said Tuesday that Bartelson is on ...
Questions for … Lyle Schwartz And Alan Wurtzel - WSJ
www.wsj.com
Alan Wurtzel of NBC Universal and Lyle Schwarz of GroupM weigh in on Nielsen Media Research's decision to postpone its plans to provide ratings of commercial...
Colbert's move to flip the script on late-night TV
eu.usatoday.com
Stephen Colbert's move from Comedy Central to CBS completes a sea change in the late-night TV landscape. With David Letterman retiring, Colbert represents the...
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