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Creating a buzz Casual Living
www.casualliving.com
In today's marketplace, it is a fact that advertising dollars go a fraction of the distance they have in the past due to the sheer volume of media vying for those dollars. Thus, smart retailers are learning the secrets of maximizing exposure by taking advantage of every opportunity to create buzz. "Promotions can be the most cost effective use of our energies," said Libby Lechner, owner, The Pa...
Outdoor rugs to Glamingos - Casual Living
www.casualliving.com
Jul 20, · Textiles are also a hot accessory for The Patio Shop in Erie, Pa., ranging from Elaine Smith pillows to decorative accent rugs. "Outdoor rugs by Home- Spice Décor’s Ultra-durables collection have sold well for us," said Libby Lechner, owner, The Patio Shop. "Erie is a tough market, but I add accessories when I see something I like."
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