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Wann Überfluss zum Kauf motiviert - science.ORF.at

sciencev2.orf.at
Wer ein Produkt kaufen möchte, von dem er wenig weiß - dem hilft wenig Auswahl? Eben nicht, zeigt eine neue Studie. Großes Angebot mit guten Informationen...

Press Releases | Vicki Morwitz | Retail Pricing Strategies ...

www.stern.nyu.edu
· In a new study, NYU Stern Professor Vicki Morwitz and her co-authors, Shai Danziger of Tel Aviv University and Liat Hadar of the Interdisciplinary Center Herzliya, find that consumers who try to maximize savings will choose retailers that they believe offer lower prices more often.

Knowledgeable Consumers Are More Likely to Buy When Given Fewer...

www.psychologicalscience.org
The degree to which consumers perceive themselves to be knowledgeable about a product influences the likelihood that they will buy a particular product,...

Retail pricing strategies: Do consumers prefer deep discounts or...

phys.org
Retail pricing strategies: Do consumers prefer deep discounts or everyday low prices? ... More information: Shai Danziger, Liat Hadar, and Vicki G. Morwitz.
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