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56.1% of online ads are not seen, says Google - Exchange4media
www.exchange4media.com
A new Google study challenges traditionally held views of online banner placements and viewability. The study advises advertisers and publishers to understand...
Affinity.com Forays Into Real-Time Bidding (RTB)
www.prnewswire.co.uk
... our long-standing direct advertisers and publishers through scale and efficiencies brought about by RTB," said Lavin Punjabi, President & COO, ...
Affinity Offers Advertisers New Mobile Units
performancein.com
Two new premium, above the fold and high impact mobile advertising units have been launched by display ad solution Affinity Global.
The company’s flagship...
Avazu Benefit Greatly From Mobile Marketing Summit 2015
avazuinc.com
consumer to the store. 3. Lavin Punjabi, President, Affinity.
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