News
New Tappan Zee expected to become top tourism destination
eu.usatoday.com
"That really is a big draw," said Larry Oakner, senior partner of strategy and engagement with CoreBrand, a marketing consultant firm in ...
New Tappan Zee expected to become top tourism destination
eu.lohud.com
Will tourists flock to see the new Tappan Zee Bridge?
Brands Find Power in Numbers
www.firstinsight.com
Crowdsourcing may be a growing trend in marketing, but it’s just a fancy name for an old idea: polling an audience for creative innovation and to get
Companies Spend Money, Time on New Corporate Names | AdAge
adage.com
Faced with fewer options, companies turn to Latin, imaginary words and contests for names that might catch on with global consumer base.
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