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Sometimes marketers are so caught up with advertising they tend to ...
www.business-standard.com
[Business Standard (blog)] - Professor Kevin Lane Keller's Strategic Brand Management is held as the bible of branding by many students of business and practicing managers. The EB Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, tells Sayantani
Brand guru Kevin Lane Keller warns companies against rapid expansions
economictimes.indiatimes.com
[Economic Times] - By MG Parameswaran Indian marketers may be busy exploring new opportunities in a booming economy, but Kevin Lane Keller, the EB Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College and one of the most respected branding
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