News
‘SURVIVOR’ TAKES ON ‘FRIENDS’
nypost.com
... with 'City of Angels' being cancelled and they need a lot more help on that night,” says industry analyst Kris Magel of Optimedia International.
AOL, Microsoft lure advertisers with TV-style shows - Reuters
www.reuters.com
Technology powerhouses like Microsoft Corp and AOL Inc are flexing their muscles as storytellers, parading TV network-style shows before advertisers at an...
Kris Magel exits Initiative after more than a decade for role at...
adage.com
Kris Magel spent more than a decade at Initiative handling media buying for some of its biggest accounts like Arby's and Dr. Pepper Snapple.
GREEDY ‘MILLIONAIRE’ LOSES FLASHY NUMBERS BY ADDING EXTRA HOUR
nypost.com
“It is probably the overexposure [of 'Millionaire'] that has caused the ratings to go down,” says Kris Magel of Optimedia International. “At the ...
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