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Brand guru Kevin Lane Keller warns companies against rapid expansions
economictimes.indiatimes.com
[Economic Times] - By MG Parameswaran Indian marketers may be busy exploring new opportunities in a booming economy, but Kevin Lane Keller, the EB Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College and one of the most respected branding
Marketing is analytical, systematic, creative, meaningful and ...
www.afaqs.com
[afaqs (press release)] - Kevin Lane Keller, on 'The New Brand Imperatives'. On a day when cricketing icon Sachin Tendulkar scored his hundredth hundred, Professor Kevin Lane Keller started his session on 'The New Brand Imperatives', declaring to the packed room
Some consumers say Apple is losing its 'cool' factor - Reuters
www.reuters.com
Sep 19, — ... and coolness that it once did,” said Kevin Lane Keller, a branding expert and professor at Dartmouth College's Tuck School of Business. › article › uk-apple-launch
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