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I-COM Global Summit: Measuring Incrementality - Ken Mallon, Samba TV...
i-com-admin.squarespace.com
Ken Mallon - SVP Measurement Sciences, Samba TV, USA was a speaker in Measuring Incrementality session. Share. Previous PostI-COM ...
Daily Research News Online no Ipsos Hires Yahoo! AdLabs...
www.mrweb.com
· In the US, Ipsos has appointed former Yahoo! AdLabs head Ken Mallon as Global President of Ipsos ASI|digital, a practice focused on advertising research in ...
Daily Research News Online no Yahoo! Man Joins Dynamic Logic
www.mrweb.com
· Dynamic Logic has named a senior researcher from Yahoo! as its new VP product development. Ken Mallon was Director of Research and Analytic Products at the ...
Ad Effectiveness Not All About Size - Revenews.com by Affiliate Summit
revenews.com
In an Ad Age Digital article, Ken Mallon of Dynamic Logic says a recent study conducted by the ad effectiveness measurement firm indicated it ...
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