News
Automakers try to build Super Bowl ad buzz
www.freep.com
[Detroit Free Press] - "We've seen a big shift in how marketers approach the Super Bowl," said Tim Calkins, a professor of marketing at Northwestern University's Kellogg School of Management. "It is more and more about the week leading up to the Super Bowl and a bit less
Shailesh Rao quits Google, to join Twitter
www.hindustantimes.com
[Hindustan Times] - Rao has been employed previously with banking-software firm Yodlee and AOL amongst others. He is a BA from the University of Pennsylvania, a BS from the Wharton School with a concentration in finance, and an MBA from Kellogg School of Management.
Google News: Super Bowl advertisers go after “second screens”
[Salt Lake Tribune] - “This year, we're seeing a whole new level of social media activity for Super Bowl advertisers,” said Tim Calkins, clinical professor of marketing at the Kellogg School of Management at Northwestern University. This is the first year that advertisers
INTERACTIVITY, SOCIAL MEDIA COMMERCIAL PLAY-BY-PLAY THE USUAL SUSPECTS ANIMALS ...
www.utsandiego.com
[U-T San Diego] - “This year, we're seeing a whole new level of social media activity for Super Bowl advertisers,” said Tim Calkins, clinical professor of marketing at the Kellogg School of Management at Northwestern University. This is the first year that advertisers
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