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Deborah J Macinnis | C Whan Park | Joseph W Priester Routledge Business & Economics / Economics - Theory / Advertising & Promotion / Marketing - Research
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2. Handbook of Brand Relationships (Hardback). Deborah J. Macinnis, C. Whan Park, Joseph W. Priester. Published by Taylor & Francis Ltd, United Kingdom ...
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O'Guinn, Thomas C. and Albert Muniz, Jr. (2009), “Collective Brand Relationships,” in Joseph Priester, Deborah MacInnis, and C.W. Park (eds.), Handbook of ...
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Handbook of Brand Relationships Handbook of Brand Relationships Deborah J. MacInnis C. Whan Park Joseph R. Priester Editors Society for Consumer ...
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By Deborah J. MacInnis, C. Whan Park, Joseph W. Priester. Handbook of Brand Relationships. By Deborah J. MacInnis, C. Whan Park, Joseph W. Priester. $266.
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Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. Contributor(s): MacInnis, Deborah J ...
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Handbook of brand relationships. Deborah J. MacInnis; C. Whan Park; Joseph W. Priester, editors. Year of Publication: c Authors: MacInnis, Deborah J.; ...
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... with Dr. Gerald Zaltman from Harvard University, and Handbook of Brand Relationships (2009) with Deborah MacInnis and Joseph Priester.
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