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Movie theaters get creative to appeal to modern audiences
nypost.com
It's also a problem that Screenvision Chief Executive John Partilla, a longtime ad exec who was tapped to lead the No. 2 in-cinema ad-sales ...
John Partilla: Screenvision Names Exec CEO – Variety
variety.com
John Partilla will head up Screenvision, the in-theater advertising company said Thursday. He replaces Travis Reid, who left the company in May, to oversee...
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