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India has not yet gone into brand-building mode: Jack Trout ...
www.business-standard.com
Regarded as one of the world's foremost marketing strategists, Jack Trout introduced, among other important concepts in marketing strategy, ...
Jack Trout: Tata Nano is hard to save, I’d kill it, says Branding...
economictimes.indiatimes.com
“I think they did the wrong piece of psychology. Tata Nano is hard to save. My view is, I would kill the brand,” Jack Trout told ET.
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