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LinkedIn: Isabelle MAIGNAN - Assistante de Direction Marketing et LinkedInfr.linkedin.com › isabelle-maignan
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Corporate Social Responsibility and Marketing - Dialnetdialnet.unirioja.es › servlet › articulo
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Autores: Isabelle Maignan, O. C. Ferrell · Localización: Journal of the Academy of Marketing Science, ISSN , Vol. 32, Nº 1, 2004, págs · Idioma: ...
Isabelle Maignan | XanEdu Customization Platform
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Author: Isabelle Maignan. Results. Corporate citizenship as a marketing instrument Concepts, evidence and research directions Emerald Publishing
Business Ethics: Ethical Decision Making & Cases
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Adapted from Isabelle Maignan, O. C. Ferrell, and Linda Ferrell, “A Stakeholder Model for Implementing Social Responsibility in Marketing,” European Journal of ...
Marketing Strategy, Text and Cases - O. C. Ferrell, Michael Hartline...
books.google.de
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with...
Managing Socially-Responsible Buying:: How to Integrate Non ...www.sciencedirect.com › science › article › abs › pii
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Isabelle Maignan is Associate Professor of Marketing at the University of Nijmegen School of Management. Her research interests focus on the concept, ...
Corporate Social Responsibility in Europe and the U.S.: Insights from...
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*Isabelle Maignan is an Associate Professor of Marketing at the University of Nijmegen, The. Netherlands. Her research interests focus on the concept and ...
A stakeholder model for implementing social responsibility in mar...:...
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A stakeholder model for implementing social responsibility in marketing. Isabelle Maignan. ING Bank, Amsterdam, The Netherlands. O.C. Ferrell. Department of ...
Corporate citizenship as a marketing instrument - Concepts, evide...:...
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Isabelle Maignan. Department of Marketing, University of Groningen,. The Netherlands, and. O.C. Ferrell. Department of Marketing, Colorado State University, ...
Corporate citizenship: Cultural antecedents and business benefits |...
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The article explores the nature of corporate citizenship and its relevance for marketing practitioners and academic researchers. Specifically, a conceptual
European Journal of Marketing: Volume 39 Issue 9/10www.emerald.com › Journals › European Journal of Marketing
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Isabelle Maignan, O.C. Ferrell, Linda Ferrell. To provide a comprehensive managerial framework to understand and provide a well balanced and integrated ...
Corporate social responsibility and marketing: An integrative...
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Corporate social responsibility and marketing: An integrative framework. Isabelle Maignan &; O. C. Ferrell.
Corporate citizenship: Cultural antecedents and business benefitslink.springer.com › article
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Isabelle Maignan is an assistant professor of marketing and international business at the University of Groningen, The Netherlands.
All web results to the name "Isabelle Maignan"
Corporate citizenship as a marketing instrument ‐ Concepts, evidence...
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Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions - Author: Isabelle Maignan, O.C. Ferrell
Considerations on Bringing Virtual Stakeholder Dialogue into...
nonprofitquarterly.org
1 (Spring 2002): 26–36; and Isabelle Maignan and O. C. Ferrell, “Corporate Social Responsibility and Marketing: An Integrative Framework,” ...
Altmetric – Corporate Social Responsibility and Marketing: An...
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Published in. Journal of the Academy of Marketing Science, January DOI, Authors. Isabelle Maignan, O. C. Ferrell ...
Corporate citizenship as a marketing instrument ‐ Concepts, evidence...
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Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement...
Corporate citizenship as a worthwhile marketing practice - ProQuestsearch.proquest.com › openview
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Isabelle Maignan, Florida State University. O. C Ferrell, Colorado State University. For further information contact: Isabelle Maignan.
Corporate social responsibility and marketing - Springer Nature ...scigraph.springernature.com › pub
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Apr 10, · Isabelle Maignan, O. C. Ferrell. ABSTRACT. This article introduces a conceptualization of corporate social responsibility (CSR) that ...
ICIG European Journal of Marketing
www.icig.org.uk
Isabelle Maignan and O.C. Ferrell (2001), “Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions”, European Journal of ...
Antecedents and benefits of corporate citizenship: an investigation...
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Isabelle Maignan. Department of Marketing, Faculty of Management and Organization, The University of Groningen, Groningen,.
TOC: J Intl Bus Studies - American Marketing Association
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–David A Ralston, Chay Hoon Lee, Pamela L Perrewe, Cheryl Van Deusen, Gunther R Vollmer, Isabelle Maignan, Moureen Tang, Paulina ...
[PDF] Corporate social responsibility and marketing: An integrative ...www.semanticscholar.org › paper › Corporate-Social-Responsibility-and-M...
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... author={Isabelle Maignan and O. C. Ferrell}, journal={Journal of the Academy of Marketing Science}, year={2004}, volume={32}, pages={3-19} }.
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