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NACS | Loyalty Members Value Privacy, Personalization
www.convenience.org
While loyalty cardholders seek a personalized experience, they are concerned about sharing too much personal information, according to Mintel.
Loyalty Members Want Personalization, Privacy | Supermarket Newswww.supermarketnews.com › latest-news › loyalty-members-want-personal...
www.supermarketnews.com
Oct 28, · ... there is a paradox at play here between personalization and privacy,” said Ika Erwina, retail and technology analyst at Mintel, in a statement.
Nearly one-third of consumers cite privacy as concern in loyalty ...drugstorenews.com › news › nearly-one-third-consumers-cite-privacy-conc...
drugstorenews.com
Oct 28, · ... between personalization and privacy," Mintel retail and technology analyst Ika Erwina said. "Ironically, even though loyalty program members ...
Loyalty Cardholders Concerned About Privacy
iapp.org
Privacy is a factor for consumers considering whether to join loyalty card programs, Supermarket News reports. A Mintel survey has found 32 percent of consum...
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