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The bigger idea - Magazine - Aurora
aurora.dawn.com
At the end you see the Virgin tagline Think hatke. This campaign ran in 2008, yet I remember it. Why? Because the communication bears the signature feature that distinguishes Virgin – irreverence. Yet the irreverence was done the Indian way and so resonated with the target audience (young people) and made an ...
Virgin Mobile Brings India its First National Mobile Service for Young ...
news.softpedia.com
With a "Think Hatke" philosophy and a wide range of new offers, Virgin Mobile India plans to quickly attract several million customers. The company comes with attractive phones plus offers that India didn't have until now. For example, Virgin users will get extra credit for every incoming minute received from ...
Virgin Mobile led election campaign featuring look-alike politicians...
articles.economictimes.indiatimes.com
Politics may not be music to everybody's ears. But when you think hatke like Virgin Mobile, then anything is possible.
Virgin's big cellular shout-out in India | Wireless Federation
www.wirelessfederation.com
Hence Virgin Mobile 's catchy tagline: Think hatke, Mumbai slang for “think out of the box.” The company will be offering handsets by Nokia (NOK), Samsung, and Huawei Technologies, most of them black phones with red trim that will cost ...
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